Meet the marketer who asks before spending a dollar.
Otto learns your business, creates the ads, builds the campaigns, and watches what happens — while every spend and publish decision stays with you.
Free during early access · No ad experience needed · Nothing goes live without you
Ad image · generatedHand-poured in small batches, 60-hour burn. Spring scents are back in the shop this week.
Fig. 01 — every move Otto makes arrives like this
The work gets done. The decision stays yours.
One coral line runs through everything Otto does — and it always passes through you.
Give Otto your website.
It builds a living profile of your products, audience, offers, voice, and visual style. You can correct anything it learns.
Describe an idea in one line.
Or upload your own asset. Otto prepares on-brand image or short-video creative and the ad copy around it.
8sOtto drafts the campaign.
Goal, audience, placements, budget, copy, and creative — with the important facts shown before you decide.
Every Meta write becomes an approval.
Approve it, reject it, or leave it alone. Campaigns are created paused.
Otto stays on the account.
It syncs the real account, explains performance in plain English, detects outside changes, and brings back the next decision.
Your website becomes the brief.
Otto researches what you sell and how you speak, then uses that shared profile for every creative, campaign, and answer.
That’s the whole input. Otto reads the shop, the about page, the tone.
“Cedar No. 04, back on the shelf.” On-brand, review at full size.
Audience and budget visible up front. It waits for you — like everything Otto sends to Meta.
A campaign needs something worth seeing.
Turn a one-line concept into an on-brand image or short video, review it at full size, or upload the work you already have.
Selected → campaignYour uploadEverything stays reviewable in the library before it goes anywhere near an ad.
Two ways of working. One rule.
Otto waits for you.
Ask for analysis, a creative, or a campaign when you want it. Requests still become approvals before Meta changes.
A daily account review.
At about 9:00 AM in the ad account’s timezone, Otto reviews recent performance and may bring up to three suggestions. Each becomes an approval and expires after 24 hours if ignored.
The campaign is live. Otto keeps paying attention.
Ask Otto why CPA moved, what changed yesterday, or what deserves attention. The answer is grounded in the synced account.
One place to brief, create, launch, and understand.
- Business research and a living brand profile
- Ad concepts, images, short videos, and copy
- Campaign plans, audience, placements, and budgets
- Meta account syncing and delivery status
- Daily briefs, account questions, and suggested changes
- Final approval
- Budget limits
- Activation
- Business corrections and brand judgment
- Emergency stop and disconnection
Use Otto free while we build it with early customers.
No subscription and no card required during early access. Your Meta ad spend is still billed by Meta.
- Business research and profile
- Creative generation and uploads
- Campaign planning and approvals
- Manual and Copilot modes
- Account monitoring and daily brief
The questions that matter.
Do I need advertising experience?
No. Otto explains the plan, budget, and next action in plain English before you decide.
What can Otto change without asking me?
Nothing that spends money, publishes an ad, or changes your live Meta campaigns. Read-only research and analysis can run without approval.
What happens after I approve a new campaign?
Otto creates it paused in Meta. Activation is a separate action, so approval alone does not start spending.
What happens if I ignore a Copilot suggestion?
Nothing. The approval expires after 24 hours.
Can I use my own creative?
Yes. Upload your own image or video, or ask Otto to generate one.
Can I stop everything quickly?
Yes. Emergency controls can pause Otto's proposal activity or pause active campaigns. You can also revoke the Meta connection.
Is Otto affiliated with Meta?
No. Otto connects to Facebook and Instagram through Meta's APIs and is not endorsed by Meta.
Give Otto the brief. Keep the final say.
Ready when you are.